Possibly the most catchy title you have ever seen right? Buzzfeed are currently banging down the door for my headline skills 😉
Exit intent technology or exit technology is like the silent ninja of conversion optimization and reducing abandoned carts. You know when you move your mouse off the page towards the navigation bar and a “pop up” or “light box” appears with a message asking for your email address or offering you a discount/reward/free shipping – that is exit intent technology in action.
We have all heard phrases cited in the press and elsewhere like this:
“Shopping cart abandonment: online retailers’ biggest headache is actually a huge opportunity”