Cash is great and is one of the greatest advancements in allowing humans to trade with one another, but I wanted to take you through a slightly different view when it comes to using it to convert your customers.
The GDPR applies to ‘controllers’ and ‘processors’. The definitions are broadly the same as under the DPA – ie the controller says how and why personal data is processed and the processor acts on the controller’s behalf. If you are currently subject to the DPA, it is likely that you will also be subject to the GDPR.
“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”. For those of you who have been watching Amazon’s Mr Robot we all know humans are the most easily fallible to a hack attack.
The 3 most important traits of human psychology to understand in order to boost online conversions: instant gratification, reciprocity and loss aversion!