Cash is great and is one of the greatest advancements in allowing humans to trade with one another, but I wanted to take you through a slightly different view when it comes to using it to convert your customers.
Let me set the scene. It is employee bonus time or time to give out the expected corporate Christmas gifts. There is Christmas cheer, baubles everywhere and the dreaded mistletoe. The anticpation is palpatable…what will i get this year….
When i’m shopping online and someone tries to entice me with rewards points, this is what goes through my head: