At Loyalty Bay, we are very interested in how “nudges” can be applied to change people’s behaviour online, but one of the most exciting areas is how this can be applied to making positive policy outcomes in government and local authorities. So what is a…
The key to improvement whether its for personal development or making better products is: get negative feedback.
It stands to reason that you can’t improve what you don’t know you are bad at. The same goes for when you are making product decisions. You need your users or customers to tell you what they DON’T like.
“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”. For those of you who have been watching Amazon’s Mr Robot we all know humans are the most easily fallible to a hack attack.
Exit intent technology or exit technology is like the silent ninja of conversion optimization and reducing abandoned carts. You know when you move your mouse off the page towards the navigation bar and a “pop up” or “light box” appears with a message asking for your email address or offering you a discount/reward/free shipping – that is exit intent technology in action.
It always amazes me when I hear people talk about personalisation on the web being done. Its so “web 2.0” the say and then tweet about it ;-).