You know customer retention is important, you wouldn’t be here otherwise, reading this blog. So the real question is: how much do you stand to gain by getting it right? Let’s switch into metaphor mode. The invitation Someone at work invites you to a party….
When i’m shopping online and someone tries to entice me with rewards points, this is what goes through my head:
Important caveat: This is not legal advice. Please consult with a legal expert before implementing any of this. Someone recently quipped that the only way to be 100% compliant with GDPR is to shut down your business. Indeed, the entire area is fraught with uncertainty…
Perkbox has acquired Loyalty Bay, a global SaaS platform for the automated delivery of digital rewards. The Loyalty Bay platform is used by businesses to optimise acquisition channels and drive customer engagement and retention. The key to this is Loyalty Bay’s data analytics and rewards…
We are probably all familiar with the following scenarios: you want to reward an employee for a job well done you want to treat a customer to something nice you want to thank someone for a referral they made you want to turn a negative…
At Loyalty Bay, we are very interested in how “nudges” can be applied to change people’s behaviour online, but one of the most exciting areas is how this can be applied to making positive policy outcomes in government and local authorities. So what is a…
Cash is great and is one of the greatest advancements in allowing humans to trade with one another, but I wanted to take you through a slightly different view when it comes to using it to convert your customers.
All good innovations and advancements start with a “what if?”
What if we could fly? What if we could walk on the moon? What if we could have a repository for the worlds knowledge?
The GDPR applies to ‘controllers’ and ‘processors’. The definitions are broadly the same as under the DPA – ie the controller says how and why personal data is processed and the processor acts on the controller’s behalf. If you are currently subject to the DPA, it is likely that you will also be subject to the GDPR.
This post sets out to explain how you can run tests and ensure they are statistically relevant and what to do when your volume of data is too low to prove significance.
The revolutionary new life hack to potentially increase life span
The key to improvement whether its for personal development or making better products is: get negative feedback.
It stands to reason that you can’t improve what you don’t know you are bad at. The same goes for when you are making product decisions. You need your users or customers to tell you what they DON’T like.
“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”. For those of you who have been watching Amazon’s Mr Robot we all know humans are the most easily fallible to a hack attack.
In years gone by you may have started on the web with a portal, remember Yahoo anyone?
Then came the search engine, which Google dominated and now depending on your mood and what you are looking for you may start your web journey with any one of the following:
Possibly the most catchy title you have ever seen right? Buzzfeed are currently banging down the door for my headline skills 😉
Q: What does nearly every website have?
A: Some kind of online form, whether its a registration form, a sign up form, a lead gen form, a sales form or an email capture form.
Exit intent technology or exit technology is like the silent ninja of conversion optimization and reducing abandoned carts. You know when you move your mouse off the page towards the navigation bar and a “pop up” or “light box” appears with a message asking for your email address or offering you a discount/reward/free shipping – that is exit intent technology in action.
Daniel Pink is the master of motivation and helping us humans understand why we do what we do.
We have all heard phrases cited in the press and elsewhere like this:
“Shopping cart abandonment: online retailers’ biggest headache is actually a huge opportunity”