Perkbox acquires Loyalty Bay

Perkbox has acquired Loyalty Bay, a global SaaS platform for the automated delivery of digital rewards. The Loyalty Bay platform is used by businesses to optimise acquisition channels and drive customer engagement and retention. The key to this is Loyalty Bay’s data analytics and rewards…

What is Exit Intent Technology & How Can It Reduce Cart Abandonment?

Exit intent technology or exit technology is like the silent ninja of conversion optimization and reducing abandoned carts. You know when you move your mouse off the page towards the navigation bar and a “pop up” or “light box” appears with a message asking for your email address or offering you a discount/reward/free shipping – that is exit intent technology in action.