6 Tips For Conversion Rate Optimization (CRO)

Most people have a million plans and they all start tomorrow.

Here are six things you and your team can start thinking about right now to drive conversion and go for growth.

1. Offer rewards

Differentiation is a great way to drive sales. Any time you’re selling something that’s similar to what others in your market are selling, you run the risk of competing only on price — which is never a great spot to be in.

Offering rewards is a great way to give customers a reason to choose you. And offering the right reward is a great reason to choose you now.

To test different rewards and have them instantly and automatically fulfilled, consider working with Loyalty Bay.

2. Think Gratification

How can you instantly gratify your customer? People love to get what they paid for straight away (the rise of Amazon Prime is one example) — even if you’re in a market where you sell intangible products, such as television packages, or insurance products. Rewards and incentives could be part of the answer.

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3. Capture Data

You can’t manage what you can’t measure! [Tweet this]. Make sure that you’re using tools such as MixpanelGoogle AnalyticsHubSpot and Kissmetrics to capture data about your users and what they’re doing on your site.

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4. Create Scarcity

Customers are often motivated by the fear of loss — so try to build scarcity into your plans. Expiring offers are a great way to do that.

Once you know who your super users are, you can chat to them on social media, or provide them with bespoke offers and rewards. Track your super users via cohort analysis.

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5. Create a conversion culture

Often, the challenge with conversion rate optimization is as much cultural as it is process-related. Have a talk with your team about whether you’re putting as much focus on conversion as you are on acquiring traffic. You may find you’ve been looking through the wrong end of the telescope.

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6. Identify Your Super Users

Work out who your super users are by seeing their social media followers, posts, and shares and give them special offers.

Lastly, if you want more tips on Conversion Rate Optimization and on how you can increase your online sales you can download our FREE ebook.

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About the Author :

Founder, Director of Product and Marketing at Loyalty Bay. I’m tasked with creating global scalable products and building out the Product and Marketing teams, now that we are part of Perkbox.

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