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Loyalty Bay blog

We blog about all things customer engagement, behavioural psychology, incentive marketing and gift cards

behavioural psychology

Behavioural nudges for positive outcomes in Government policy

At Loyalty Bay, we are very interested in how “nudges” can be applied to change people’s behaviour online, but one of the most exciting areas is how this can be applied to making positive policy outcomes in government and local authorities. So what is a…

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When cash is no longer king of incentives!

Cash is great and is one of the greatest advancements in allowing humans to trade with one another, but I wanted to take you through a slightly different view when it comes to using it to convert your customers.

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Do you handle customer data? GDPR will affect you, here is how:

The GDPR applies to ‘controllers’ and ‘processors’. The definitions are broadly the same as under the DPA – ie the controller says how and why personal data is processed and the processor acts on the controller’s behalf. If you are currently subject to the DPA, it is likely that you will also be subject to the GDPR.

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negative feedback from dilbert

The Key To Personal & Product Success: Get Negative Feedback

The key to improvement whether its for personal development or making better products is: get negative feedback.

It stands to reason that you can’t improve what you don’t know you are bad at. The same goes for when you are making product decisions. You need your users or customers to tell you what they DON’T like.

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Optimus Primed – How Magicians Secrets’ Can Help You Increase Conversion, Retention and Customer Loyalty.

“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”. For those of you who have been watching Amazon’s Mr Robot we all know humans are the most easily fallible to a hack attack.

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Autonomy, Mastery & Purpose the intrinsic motivations for work

Daniel Pink is the master of motivation and helping us humans understand why we do what we do.

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  • Behavioural nudges for positive outcomes in Government policy
  • When cash is no longer king of incentives!
  • What if? Possibly the most important phrase organisations can utter.

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  • Perkbox acquires Loyalty Bay
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  • When cash is no longer king of incentives!
  • What if? Possibly the most important phrase organisations can utter.

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