At Loyalty Bay, we are very interested in how “nudges” can be applied to change people’s behaviour online, but one of the most exciting areas is how this can be applied to making positive policy outcomes in government and local authorities. So what is a…
The GDPR applies to ‘controllers’ and ‘processors’. The definitions are broadly the same as under the DPA – ie the controller says how and why personal data is processed and the processor acts on the controller’s behalf. If you are currently subject to the DPA, it is likely that you will also be subject to the GDPR.
This post sets out to explain how you can run tests and ensure they are statistically relevant and what to do when your volume of data is too low to prove significance.
The key to improvement whether its for personal development or making better products is: get negative feedback.
It stands to reason that you can’t improve what you don’t know you are bad at. The same goes for when you are making product decisions. You need your users or customers to tell you what they DON’T like.
“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”. For those of you who have been watching Amazon’s Mr Robot we all know humans are the most easily fallible to a hack attack.
In years gone by you may have started on the web with a portal, remember Yahoo anyone?
Then came the search engine, which Google dominated and now depending on your mood and what you are looking for you may start your web journey with any one of the following:
We have all heard phrases cited in the press and elsewhere like this:
“Shopping cart abandonment: online retailers’ biggest headache is actually a huge opportunity”
Most people have a million plans and they all start tomorrow.
Here are six things you and your team can start thinking about right now to drive conversion and go for growth.
In life unfortunately we are not all created equally. No matter how many chicken nuggets I eat, I still can’t beat Usain Bolt in the 100m, perhaps the 200 ;-). This also stands true in business regarding your users and customers. Let me explain….
The 3 most important traits of human psychology to understand in order to boost online conversions: instant gratification, reciprocity and loss aversion!
How to increase your website conversion rate and reduce customer churn to become more profitable!