This post sets out to explain how you can run tests and ensure they are statistically relevant and what to do when your volume of data is too low to prove significance.
The key to improvement whether its for personal development or making better products is: get negative feedback.
It stands to reason that you can’t improve what you don’t know you are bad at. The same goes for when you are making product decisions. You need your users or customers to tell you what they DON’T like.
“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”. For those of you who have been watching Amazon’s Mr Robot we all know humans are the most easily fallible to a hack attack.
Exit intent technology or exit technology is like the silent ninja of conversion optimization and reducing abandoned carts. You know when you move your mouse off the page towards the navigation bar and a “pop up” or “light box” appears with a message asking for your email address or offering you a discount/reward/free shipping – that is exit intent technology in action.
We have increased online conversions by over 100% for our clients and here is the guide to how we did it.