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Loyalty Bay blog

We blog about all things customer engagement, behavioural psychology, incentive marketing and gift cards

GDPR

Do you handle customer data? GDPR will affect you, here is how:

The GDPR applies to ‘controllers’ and ‘processors’. The definitions are broadly the same as under the DPA – ie the controller says how and why personal data is processed and the processor acts on the controller’s behalf. If you are currently subject to the DPA, it is likely that you will also be subject to the GDPR.

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  • When cash is no longer king of incentives!
  • What if? Possibly the most important phrase organisations can utter.

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