It always amazes me when I hear people talk about personalisation on the web being done. Its so “web 2.0” the say and then tweet about it ;-).
Netlogo and the God complex
I love Netlogo, ever since I discovered it a few years ago I keep coming back to it just to play around with what’s possible. Netlogo is a programming environment for building simulations. It allows you to create artificial worlds consisting of patches and turtles. You can think of these as simulated tiles on the ground and little people, respectively. You can then easily program the turtles to move around and/or interact with each other and the patches they come in contact with. The worlds you can build are limited only by your imagination and your ability to express the rules that you want in Netlogo code.
When i’m shopping online and someone tries to entice me with rewards points, this is what goes through my head:
In life unfortunately we are not all created equally. No matter how many chicken nuggets I eat, I still can’t beat Usain Bolt in the 100m, perhaps the 200 ;-). This also stands true in business regarding your users and customers. Let me explain….
The 3 most important traits of human psychology to understand in order to boost online conversions: instant gratification, reciprocity and loss aversion!
How to increase your website conversion rate and reduce customer churn to become more profitable!